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About Us

Ontario Automotive Equipment specializes in the consultation, sales, installation and service of automotive equipment.
The ownership has over 35 years of automotive industry experience, at all levels, from operating small businesses to dealerships. Also, a wealth of equipment manufacturing experience and knowledge is brought to the table to aid customers in their decision-making process.
The customer is front and center in the way we approach our business and in the way we create value for our clients. We have created and employ our unique 5 stage approach to creating superior customer value.

Our 5 Stage Approach to Superior Value

  1. Need and Goals Assessment
  2. Securing Finances
  3. Shipping & Installation with all Necessary Modifications
  4. Further Analysis - Continued Development of your Business
  5. Exceptional Technical Support
Our approach is different from the competition and it hinges on a five stage process that allows us to provide superior value for our customers:
  1. Need and Goals Assessment

    Our first stage is grounded in understanding what the customers need because if we do not understand our customers, we can not add value to their businesses. We diligently ask questions and assess each business' unique set of requirements to most effectively determine what is essential to their success.

  2. Securing Finances

    We understand that most businesses do not readily have the cash on hand to purchase equipment for their workshops and we also understand that many businesses prefer to finance or lease their equipment for accounting and cash flow purposes. As a result, we have partnered with financial organizations that can provide our customers with the necessary financial instruments to meet their short and long term financial and taxation objectives. Let us consider a simple example below:

    Example
    ABC Garage needs to purchase equipment with a retail value of $12,000.
    ABC's accountant has determined that the organization owes $12,000 in income tax payable to the federal government at fiscal year end.

    Solution 1
    ABC Garage pays for the necessary equipment in cash or through a bank loan.
    The company also pays all the taxes at year end to the federal government.

    $12,000 in equipment + $12,000 in taxes = $24,000 cost

    ABC has incurred an expense of $24,000 to operate the business.

    Solution 2
    ABC Garage leases the necessary equipment with the help of Ontario Automotive Equipment. The lease does not count towards the business' credit as it is considered a term rental. As a result, every dollar spent through a lease agreement is entirely tax-deductible in the year it was spent. ABC is able to eliminate the income tax owed to the federal government by using the lease expense to offset the taxes payable.

    ABC has incurred an expense of $12,000 to operate the business.

  3. Shipping & Installation with all Necessary Modifications

    We will ship our equipment from the warehouse to your business and we will perform the mechanical installation in the shop. If the equipment requires special modifications as a result of installation conditions (shorter shop ceiling, for example), we will perform the modifications as necessary and guarantee full equipment functionality. Extra costs may apply.

  4. Further Analysis - Continued Development of your Business

    Listening to our customers and sharing ideas and exploring new business opportunities is central to building a lasting value-added relationship. As a result, we step in and adopt the role of a consultant to understand where the organization is today and where it is heading tomorrow. Creating a strategy for the future for your business hinged on leveraging your core competencies will ensure a profitable business today and tomorrow. Your success is important to us - we depend on it.

  5. Exceptional Technical Support

    Our technicians will service your lifts, tire changers, compressors and all other electro-mechanical equipment. Our competence extends beyond the products we directly support or sell; we service out-of-warranty equipment purchased from other manufacturers, including discontinued models. We also provide yearly automotive lift certification now required by the Ontario Ministry of Labour.

Whether you have a small workshop or a large established chain, join the businesses across Ontario that take advantage of our knowledge, competitively priced equipment and technical support service.